Mid-market potential MBI Automation operates with 11-50 employees and annual revenue between 10M-25M, indicating a solid mid-market footprint with likely ongoing needs for scalable automation upgrades, maintenance contracts, and system integration projects across multiple industries.

Full lifecycle services Offering end-to-end automation support from design to installation and servicing positions the company for upsell opportunities in retrofit projects, preventative maintenance agreements, and extended support packages for major equipment across all major brands.

Brand and tech alignment Experience with Rockwell Automation and AutoCAD Electrical alongside Modbus and RSS signals suggests opportunities to target manufacturers already using similar control architectures for upgrades or expansion projects.

Growth through partnerships As a certified DENSO Robotics service and repair center expanding beyond a small project base, there is potential to formalize partnerships with robotics integrators and regional manufacturers seeking trusted automation partners for rapid deployment.

Geographic and market fit Based in Michigan with a focus on industrial automation, there is room to pursue expansion into nearby manufacturing hubs or sectors experiencing automation-led productivity gains, leveraging the company’s credible service-first approach.