Strategic Partnerships M&C Associates is a certified Avaya Business Partner with a track record in deploying Avaya Voice Portal and Aura Contact Center solutions, plus legacy Nortel VPS. This indicates upsell potential to current clients using Avaya platforms and could extend to cross-sell with Genesys partnerships already established since 2016.

Multi Channel Capabilities The company specializes in IVR, Speech, and CTI solutions for enterprises, government, and service providers across the US and Canada, suggesting opportunities to engage organizations seeking advanced omnichannel customer experiences and contact center modernization.

Security Momentum With the 2015 launch of Security Audit Services, there is a documented focus on protecting sensitive contact center data, presenting a compelling selling point to clients with regulatory or data privacy concerns who need assurance alongside transformation projects.

Growth Signals Revenue range of 10 to 25 million and a relatively lean team (11-50 employees) imply agility and willingness to engage in targeted, high-impact projects; potential to target mid-market organizations seeking enterprise-grade contact center modernization without large-scale vendor commitments.

Key People Recent leadership addition as Director of Business Relationships in 2017 indicates a focus on strengthening client relationships and pipeline development, offering a grounded pathway for channel partners and direct sales to leverage formal relationship management.