Strategic Partnerships M&C Associates is a certified Avaya Business Partner with a history of expanding ecosystem through partnerships, including a notable Genesys alliance. This presents opportunities to position complementary contact center solutions and migrate customers toward bundled IVR and omnichannel capabilities.

Contact Center Expertise With over 25 years of IVR, speech, CTI, and contact center deployments across US and Canada, there is strong potential to upsell advanced speech design, CTI integrations, and migrations to newer Avaya platforms or modern multichannel solutions for mid-market and government sectors.

Expansion Readiness Recent leadership additions and ongoing service offerings in consulting, project management, and system design indicate capacity to take on larger, complex CCM projects and security audits for data protection, enabling cross-sell to enterprise customers seeking modernization.

Security Services Launched Security Audit Services in 2015, highlighting a focus on risk mitigation and compliance. This creates cross-sell opportunities with clients needing audit-driven improvements to contact center security, data protection, and regulatory adherence.

Adjacent Tech Stack Current tech stack includes cloud optimization, web libraries, PHP, and collaboration tools, suggesting opportunities to offer hosted or hybrid contact center solutions, cloud migrations, and integration services for clients seeking modernized, scalable architectures.