Boutique focus Target the firm as a boutique interior design and architecture collaboration with a personalized, high-touch service model. Approach asset-light opportunities where Miriam Collada-Myers’ NCIDQ credentials and 30+ years of interior design experience can differentiate projects in commercial and residential spaces.

Integrated services Leverage their full-service offering from concept design through procurement to tailor end-to-end interiors projects. Position as a one-stop partner for clients seeking cohesive design documentation, budgeting, space planning, and FF&E selections to accelerate project timelines.

Small firm agility Highlight the advantages of a small team for rapid decision-making and customized collaboration with clients. Identify mid-market opportunities where larger firms may be less nimble, focusing on personal account management and on-time project delivery.

NCIDQ credentials Emphasize Miriam’s NCIDQ qualifications and extensive interior design expertise as a trust signal for quality, compliance, and best-practice documentation. Target clients that prioritize professional standards, risk management, and certified design excellence.

Growth partnerships Explore collaborations with larger firms and potential referrers in the architecture and planning ecosystem (e.g., mid-size developers, boutique builders, and design-forward firms) to co-bid on projects and scale opportunities beyond current revenue and headcount, while maintaining the firm’s personalized service.