Rebranded Institution McCann School of Business has rebranded and now operates as Berks Technical Institute, presenting an opportunity to target marketing and outreach efforts that align with its updated branding and strategic positioning.
Expanding Trade Programs Recent launches of new skilled trade programs such as Electrical and HVAC/Basic Refrigeration indicate growth in vocational training offerings, suggesting potential for supplying related educational technology, tools, or industry partnerships.
Significant Revenue Range With an estimated revenue between 100 million and 250 million dollars and a sizable staff, the company presents a lucrative prospect for B2B solutions in technology, marketing, or operational support tailored to mid-sized educational institutions.
Community Engagement The launch of a Youth Advisory Council demonstrates a focus on community involvement and student engagement, opening doors for partnerships in youth outreach programs, event sponsorships, and digital engagement platforms.
Strong Digital Presence Utilizing diverse technology tools such as Google Workspace, Facebook Pixel, and SEO plugins, the institute emphasizes digital marketing and online visibility, making it a key target for digital advertising, content management, and analytics services.