Scale and Campus Position McCormick Place as a turnkey destination for mega conferences and multi-venue events, leveraging 2.6 million square feet of exhibit space, 173 meeting rooms, a large theater, and attached hotels along with a major arena. This scale supports bundled sponsorships and revenue opportunities across exhibit services, staging, catering, and lodging, appealing to associations and enterprise organizers seeking streamlined planning and bundled guarantees.

Strategic Partnerships Active engagement with marquee events such as IMTS, GBTA, the Health & Fitness Expo, and RSNA partnerships signals a proven track record of long-term venue commitments and co-developed programs. Use these relationships to pitch exclusive venue rights, preferred vendor statuses, sustainability program collaborations, and joint marketing to expand the center's share of large industry events.

Sustainability Advantage With GBAC Star sanitation certification, Healthy Meetings Chicago initiatives, and a recycled materials program tied to RSNA Fight2Feed, McCormick Place presents a strong ESG and attendee wellness story. Opportunities include upselling green event services, carbon reporting, and certified sanitation packages to organizers prioritizing sustainability.

Tech Enabled Ops A tech stack featuring AWS, Google Tag Manager, SiteGround, and Microsoft 365 positions McCormick Place to offer data-driven marketing, hybrid and virtual capabilities, and secure IT infrastructure for organizers. Sales opportunities include integrated marketing services, analytics dashboards, lead capture, streaming and on-site tech integration, and partnerships with technology vendors.

Hospitality Bundling Three onsite hotels and connected venues enable robust pre- and post-event experiences, scalable room blocks, and higher attendee spend. Target enterprise clients and associations with bundled campus packages for lodging, meetings, entertainment, and premium services while exploring upsell opportunities in catering, sponsorships, and on-site experiences.