Growth Focus Target smaller manufacturers and niche service providers in need of category management, merchandising, and consulting to scale operations; positions McDade Auto as a growth partner rather than a pure supplier.

Strategic Partnerships Leverage the COVID-19 PCR kit initiative to explore opportunities in health-related or regulatory-compliance projects, and identify clients seeking rapid, compliant testing or supplier diversification.

Tech Enablement Highlight the current tech stack (WordPress, Microsoft 365, CRM-adjacent tools) to propose digital transformation and efficiency improvements for client operations, merchandising workflows, and data sharing.

Low Volume, High Value With a small team and sub-million in revenue, pursue high-margin, repeatable services such as ongoing category management and consulting retainer gigs with promotions for long-term commitments.

Competitive Positioning Differentiate from large consultancies by emphasizing personalized service, win-win relationships, and speed-to-value to attract mid-market clients seeking agile, cost-conscious solutions.