BoutiqueScale Growth Small agency with big creative potential yet solid industry recognition and a 34-year track record. Position McDill as a boutique partner capable of delivering big-brand outcomes for mid-market clients seeking specialized design and marketing acceleration.

Awards as Proof Frequent industry accolades (Hermes Creative Awards, American Packaging Design Awards, Davey Awards) can be leveraged to win new business with clients looking for proven creative excellence and measurable results.

Full Service Flex Capabilities span brand strategy, packaging, promotions, photography, and online marketing with modern tech stack elements. Sell as an integrated creative partner that can unify branding, packaging, and digital campaigns for cohesive go-to-market programs.

Key Leadership Notable leadership promotions and additions in 2017 suggest a strategic emphasis on senior IG and strategy. Use this to position McDill as having strong leadership for strategic growth initiatives and high-touch client stewardship.

Growing Market Niche Revenue range and active status in a competitive advertising services landscape indicate opportunities with mid-sized brands or packaging-intensive clients in need of creative innovation and measurable impact, especially in retail and consumer goods.