Strong niche Target government takings and eminent domain matters where property owners seek maximized compensation, focusing on highway widening, pipelines, transmission lines, and flood control to align with McFarland PLLC’s core practice areas.

Strategic growth Leverage recent office expansions in Dallas and Houston and the addition of attorneys to deepen coverage in key Texas markets, presenting opportunities to upsell services to municipal and private property stakeholders facing public-use acquisitions.

Prestige signals Utilize recognitions such as Chambers USA 2026 and Best Lawyers rankings to support outreach to potential clients and referral sources seeking trusted eminent domain expertise and strong ethical/ability credentials.

Technology enabled Highlight the firm’s technology stack (WordPress, analytics, marketing automation) to position as a modern, digitally capable partner for property owners and government clients requiring efficient case management and clear communications.

Financial potential With annual revenue in the tens of millions and a focused practice, target mid-to-large property owners, developers, and municipalities facing eminent domain challenges to broaden engagements beyond single projects into multi-year or multi-file retained work.