Public Sector Prospects Leverage the county focus areas to pursue municipal wastewater infrastructure and septic system projects. Position McFarlane Construction as a reliable partner for public works bidding and subcontracting opportunities in Whatcom and Skagit counties. Develop targeted outreach to procurement officials, engineers, and local utilities to win smaller contracts that fit a lean team.

Digital Marketing Upgrade Enhance online lead generation and tighten the sales funnel by updating the Wix and WordPress sites into a cohesive, local SEO–driven presence. Implement lead capture, project case studies, and clear service pages for septic and excavation to attract inquiries. Integrate with a CRM and basic project management tools to track prospects from inquiry to award, improving win rates against larger competitors.

Ops Tech Upgrade Introduce lightweight project management and field service software suited for small teams to improve bidding accuracy, scheduling, and field communications. Adopt mobile access, document control, and equipment maintenance alerts to reduce rework and delays. These features can boost profitability as you scale to more projects with the current headcount.

Financing and Partnerships Explore bonding, lines of credit, and preferred subcontractor networks to access larger projects and upfront costs. Partner with larger general contractors on subcontracting roles for septic, excavation, and site development work, leveraging McFarlane’s specialized expertise where needed. Demonstrate financial and operational stability through summary metrics and references to win competitive bids.

Talent and Safety Enablement Invest in safety training and recruitment to sustain growth with a lean workforce. Implement OSHA compliance programs, on-the-job training, and certification tracking to reduce incident risk and insurance costs. Build relationships with local trade schools and staffing partners to ensure a steady pipeline of qualified labor as project demand expands.