Insights

Strong Collector Appeal McFarlane Toys has established a reputation for highly detailed and accurate action figures that appeal to a broad spectrum of collectors and enthusiasts, creating ongoing opportunities for exclusive releases and limited edition collaborations.

Recent Launch Success The company's recent product launches, including exclusive figures like the Superman DC Multiverse Knightmare Edition and glow-in-the-dark Vault Boy, demonstrate their ability to generate buzz and cater to niche fandoms, providing avenues for targeted upselling and bundled offerings.

Strategic Event Presence Active participation in major conventions like NYCC, Walmart Collector Con, and WonderCon positions McFarlane Toys to connect directly with dedicated buyers and influencers, facilitating direct sales and collaborative marketing opportunities.

Expanding Market Reach With a revenue range of 50 to 100 million dollars and growing product lines based on pop culture icons and series, there is significant scope for expanding distribution channels, retail partnerships, and online sales platforms to increase market penetration.

Digital Engagement & Analytics Utilizing digital tools such as Google Analytics and modern web technologies, McFarlane Toys has the potential to enhance customer targeting, personalize marketing campaigns, and optimize the online shopping experience to drive more conversions and repeat purchases.

McFarlaneToys Tech Stack

McFarlaneToys uses 8 technology products and services including W3 Total Cache, Apple iCloud Mail, Font Awesome, and more. Explore McFarlaneToys's tech stack below.

  • W3 Total Cache
    Caching
  • Apple iCloud Mail
    Email
  • Font Awesome
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Preact
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google Analytics
    Web Analytics

Media & News

McFarlaneToys's Email Address Formats

McFarlaneToys uses at least 1 format(s):
McFarlaneToys Email FormatsExamplePercentage
FLast@mcfarlane.comJDoe@mcfarlane.com
87%
Last@mcfarlane.comDoe@mcfarlane.com
6%
First.Last@mcfarlane.comJohn.Doe@mcfarlane.com
5%
F.Last@mcfarlane.comJ.Doe@mcfarlane.com
2%

Frequently Asked Questions

What is McFarlaneToys's phone number?

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You can contact McFarlaneToys's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is McFarlaneToys's official website and social media links?

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McFarlaneToys's official website is mcfarlane.com and has social profiles on LinkedIn.

How much revenue does McFarlaneToys generate?

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As of December 2025, McFarlaneToys's annual revenue is estimated to be $5.3M.

What is McFarlaneToys's SIC code NAICS code?

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McFarlaneToys's SIC code is 5719 - Miscellaneous home furnishings Stores NAICS code is 31-33 - Manufacturing.

How many employees does McFarlaneToys have currently?

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As of December 2025, McFarlaneToys has approximately 69 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Cfo: D. Z.Vice President Of Licensing: C. C.President Of Design Studio: L. B.. Explore McFarlaneToys's employee directory with LeadIQ.

What industry does McFarlaneToys belong to?

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McFarlaneToys operates in the Manufacturing industry.

What technology does McFarlaneToys use?

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McFarlaneToys's tech stack includes W3 Total CacheApple iCloud MailFont AwesomejQuery MigrateModernizrPreactjQueryGoogle Analytics.

What is McFarlaneToys's email format?

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McFarlaneToys's email format typically follows the pattern of FLast@mcfarlane.com. Find more McFarlaneToys email formats with LeadIQ.

When was McFarlaneToys founded?

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McFarlaneToys was founded in 1994.

McFarlaneToys

ManufacturingArizona, United States51-200 Employees

The best toys. Period. Established by Todd McFarlane in 1994 to manufacture toys based on his iconic Spawn character, McFarlane Toys quickly raised the bar and redefined the art of the action figure – becoming one of the world’s largest and most respected toy manufacturers. Todd McFarlane remains the creative force behind McFarlane Toys, maintaining his vision with each action figure we produce. 

McFarlane has elevated the action figure to art, bridging the worlds of consumers and collectors.

McFarlane Toys are the most sought-after toys on the market today. Unlike anything else on the market – the competition doesn’t even come close.

Known for intricate detail, dynamic poses and capturing an accurate likeness, McFarlane action figures are sought by collectors of all ages around the globe.

Section iconCompany Overview

Phone number
SIC Code
5719 - Miscellaneous home furnishings Stores
NAICS Code
31-33 - Manufacturing
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    McFarlaneToys's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    McFarlaneToys's revenue is estimated to be in the range of $50M$100M

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