Global Platform Leverage MCH Group's global live marketing ecosystem, including Art Basel, Swissbau and Giardina, to create cross-sell opportunities in experiential marketing and brand activation, supported by CRM and data capabilities.

Logistics Capability Capitalize on recent logistics partnerships with Informa Markets and Kuehne+Nagel to offer end-to-end event logistics, on-site build-out, transport and warehousing services to large exhibitors and organizers.

International Growth The partnerships and upcoming international fairs such as Basilia Jewellery & Watch Fair and Art Basel Qatar present avenues to recruit exhibitors, sponsors and co-branded marketing packages in new regions.

Data Driven With a tech stack including SAP, Salesforce, Google Cloud Platform and Azure, position MCH Group as a data driven partner delivering audience analytics, targeted campaigns and ROI measurement for exhibitors and brands.

Green Advantage Sustainability oriented event practices, evidenced by eco-friendly initiatives at Ilmac, can differentiate proposals by offering green event design, sustainable sourcing and sustainability reporting to attract premium sponsors.