Global Event Portfolio Tarsus Group manages a diverse portfolio of high-profile B2B events across industries such as aviation, medical, labels, travel, and manufacturing. This broad vertical presence presents opportunities to cross-sell digital advertising, sponsorships, and media solutions tailored to each industry's specific needs.

Digital Transformation Initiatives The launch of the Digital on Demand unit signals Tarsus's commitment to digitalization, creating potential sales avenues for digital marketing tools, virtual event solutions, and targeted online content services among SMB clients, particularly in emerging markets like Africa.

Strategic Industry Partnerships Recent partnerships, such as with Aviation Week Network, demonstrate Tarsus’s ability to collaborate with leading industry players, opening doors for co-branded digital content, sponsorship opportunities, and integrated marketing campaigns within global sectors.

Recent Investment & Expansion Tarsus’s minority stake acquisition in Jacobs Media and its recent acquisition by Informa for nearly $1 billion highlight its growth trajectory and market credibility, making it an attractive partner for sales of media, advertising, and event-related services to a broader customer base.

Technology Stack Utilization Adoption of advanced tech tools like Salesforce, Google Ads, and Adobe Creative Suite indicates a sophisticated approach to marketing and customer engagement, suggesting opportunities for selling similar CRM, analytics, and creative solutions to enhance Tarsus's operational efficiency.