Global Expansion Tarsus Group has a strong presence across various international markets including the US, China, Middle East, Turkey, India, Southeast Asia, and Mexico, presenting significant opportunities for global sales partnerships and collaborations.
Industry Partnerships Through strategic partnerships with industry leaders like Aviation Week Network, Tarsus Group has established itself as a trusted player in the aviation, aerospace, and defense sectors. Leveraging these partnerships can open doors for joint offerings and cross-promotional sales activities.
Recent Acquisitions Following Informa's acquisition of Tarsus Group for $940 million, and subsequent acquisitions by Informa and Blackstone, there may be opportunities for cross-selling products and services within the expanded portfolio, tapping into new market segments, and capitalizing on the increased resources.
Digital Transformation Focus With the launch of Tarsus Group's Digital on Demand (DOD) unit aimed at facilitating digitalization for SMBs in Africa, there is a prime opportunity to offer digital solutions, consulting services, and tailored event packages to businesses looking to enhance their online presence and engagement.
Event Industry Dominance As a significant player in the events services industry, Tarsus Group's extensive experience in organizing successful B2B events positions them as an ideal partner for companies seeking event management expertise, sponsorships, or participation in industry-specific gatherings.