Strategic Partnerships McKay’s long-standing collaboration with United Way across multiple years presents a proven channel for nonprofit-focused print and outreach solutions. Leverage this relationship as a case study to upsell broader marketing, fundraising collateral, and event branding services to United Way affiliates and partner nonprofits.

Mid-Market Growth With 51-200 employees and revenue in the 10M-25M range, McKay sits in the mid-market segment that often seeks scalable print and communications automation. Target mid-size marketing teams and regional brands expanding print volume, offering integrated solutions that combine packaging, direct mail, and digital print.

Broad Capabilities McKay’s network spanning 73 companies across 27 states signals capacity for high-volume and geographically distributed projects. Pitch enterprise-like capabilities for national campaigns, localized print runs, and multi-state fulfillment with centralized management and consistent quality.

Technology Stack A mix of traditional web and design tech (WordPress, fonts, PHP, ASP.NET) suggests readiness for digital-to-print workflows and online ordering. Propose workflow automation, online storefronts, customer portals, and data-driven customization to streamline ordering and accelerate turnaround.

Industry Positioning Operating in the printing sector with a name tied to RR Donnelley signals scale and pedigree. Position McKay as a dependable partner for regulated or compliant print needs, while offering value-added services such as packaging, collateral printing, and integrated mail solutions to competitors and agencies seeking efficiency.