Small-to-mid scale Target McKenna Labs as a contract manufacturer in the personal care space with a revenue range of 10M-25M and a team size under 200. Position as a partner capable of scaling product ideas into finished goods on a tight timeline.

Full-service FM Emphasize their end-to-end capabilities from concept to finished product. Explore collaborations on formulation, packaging, regulatory compliance, and private-label opportunities to expand their service scope with prospective customers seeking a turnkey solution.

Tech-enabled ops Leverage their diverse tech stack (ERP/CRM and collaboration tools like SAP, NetSuite, Dynamics, Shopify, WordPress, monday.com) to pitch streamlined project management, real-time visibility, and scalable manufacturing workflows as a value proposition to customers seeking operational efficiency.

Local-to-California focus Highlight proximity in Fullerton, CA for faster speed-to-market, favorable logistics, and potential co-location advantages for customers with regional distribution needs or regulatory considerations in the West Coast.

Growth-ready posture With a mid-market footprint and substantial growth potential, present McKenna Labs as a stable partner for packaging innovations, sustainability initiatives, and high-velocity product launches in the personal care category to win mid-tier brand partnerships.