Expansion funding Leverage recent federal funding of 25M and 18M for renovation and expansion to propose high-impact partnerships, sponsorships, and multi-phase campaigns that align with modernization while preserving Canadian art heritage.

Brand modernization capitalize on the Bruce Mau Design partnership to offer end-to-end branding, digital experience upgrades, and a refreshed visitor journey package for corporate clients seeking innovative cultural experiences.

Cultural partnerships Explore collaborations with Indigenous artists and Canadian art organizations highlighted by recent international shows to create joint exhibitions, education programs, and sponsorship opportunities targeting national and international audiences.

Visitor monetization Position the museum’s 100,000 annual visitors and 100-acre setting as a premium experiential product for corporate retreats, private tours, outdoor sculpture experiences, and heritage-themed event sponsorships.

Digital engagement Utilize the current tech stack and new branding to propose digital campaigns, sponsored content, and online experiential experiences (virtual tours, AR installations) to expand reach beyond Vaughan and attract donors and sponsors.