Turnkey outsourcing Target McRae as a partner for full or partial outsourced conference and trade show management, leveraging their flexibility to fit client needs and reduce client project overhead.

Mid-market focus Leverage their revenue range and employee size to position as a cost-effective, scale-ready solution for mid-market event organizers seeking customized services without large agency overhead.

Integrated services Highlight opportunities to upsell end-to-end service packages that combine planning, logistics, attendee management, and on-site execution using their integrated conference services.

Tech enablement Promote automation and collaboration benefits by aligning with their Microsoft 365 and GoDaddy usage, offering compatible tech add-ons for event registration, data analytics, and cloud collaboration.

Competitive positioning Position McRae against larger agencies by emphasizing agility, customization, and faster deployment timelines to win select opportunities from mid-sized organizers seeking personalized attention.