Diverse Portfolio Informa has a diverse portfolio of businesses in specialized markets such as Pharma, Tech, Natural Products, Beauty & Aesthetics, Finance, and Research & Advanced Learning. This presents sales opportunities for companies looking to tap into these niche industries through partnerships or advertising.

Recent Partnerships Informa has recently partnered with key players like the National Restaurant Association and Microsoft. Leveraging these partnerships can help sales teams explore cross-promotion opportunities, sponsorships, and collaborations to reach new audiences and expand market presence.

Expansion Initiatives Informa is expanding its offerings with events like the Sustainable Manufacturing Expo. Sales professionals can capitalize on these new ventures by showcasing relevant products or services at these expos, demonstrating a commitment to sustainability, and engaging with a targeted audience seeking innovative solutions.

Top Pick Recognition Informa has been recognized as a top pick by industry experts, indicating strong growth potential and performance. Sales teams can leverage this reputation to build trust with potential clients, positioning themselves as partners of choice in their respective industries.

Senior Leadership Updates Informa has made strategic hires at the leadership level, such as appointing a Group Chief Marketing Officer. Sales representatives can leverage these updates to establish connections with key decision-makers, understand the company's evolving marketing strategies, and tailor pitches to align with the company's vision and goals.