Family-owned stability Leverage the long-standing, family-operated model and Southeast Texas local presence to position McRay Crane & Rigging as a trusted, reliable partner for ongoing projects with regional contractors and municipal clients.

Mid-market scale Target mid-sized construction firms and industrial contractors within the 10–25M revenue range that align with McRay’s capacity, offering scalable crane and rigging services, including hydraulic cranes, bare rentals, and onsite storage.

Comprehensive services Highlight the broad service mix beyond crane rentals—forklift rentals, bull rigging, hauling, and on-site storage—to upsell bundled solutions for project sites with diverse material handling and logistics needs.

Certification emphasis Promote the certified field workforce as a differentiator to win safety-conscious clients and larger projects, suggesting partnerships for credentialed crane & rigging crews on critical path work.

Growth signals Present opportunities to expand service reach through nearby markets or neighboring industries with similar demand, using the company’s 35-year track record and regional operation as credibility to pursue expansion projects and repeat business.