Growth in Service Offerings McShane & Bowie has recently expanded its legal services by launching a Divorce & Family Law Practice, indicating a willingness to diversify and grow its service portfolio, which may open opportunities for legal technology solutions, client management tools, or marketing services targeting new practice areas.

Recognition and Reputation The firm has received awards such as Best Lawyers© and 'Lawyer of the Year,' highlighting its strong reputation and brand value in the legal industry, which could be leveraged when offering marketing, branding, or professional development solutions.

Strategic Hiring Activity Recent hiring of prominent attorneys like Kyle Quinn and Jennie Boldish Bryan signals active growth and talent acquisition, presenting opportunities for talent management software, HR solutions, or training services tailored to law firms scaling up their teams.

Local and National Reach Providing legal services both locally in Grand Rapids and nationally suggests potential for expanding legal technology platforms, communication tools, or case management systems that support multi-jurisdictional operations and remote collaboration.

Technology Adoption The firm utilizes a diverse tech stack including WordPress, Google Analytics, and Google Tag Manager, indicating open to digital marketing and data-driven strategies, which can be targeted with solutions in legal marketing automation, website optimization, or analytics tools to enhance online presence and client engagement.