Recent Expansion MEC Aerial Work Platforms has expanded its product offering with the launch of NetZero vertical mast lifts and scissor lifts, presenting a new sales opportunity for environmentally conscious customers looking for innovative solutions.

Key Personnel Addition The recruitment of Rick Penkert as National Account Manager brings 40+ years of sales and account management experience to MEC Aerial Work Platforms, potentially opening doors to new client relationships and business partnerships.

European Market Penetration By appointing Phil Graysmark as the director of European operations, MEC Aerial Work Platforms is strategically positioning itself to explore new sales avenues and establish a stronger presence in the European market.

Innovative Product Launch The introduction of the 11.2 metre MME30-RJ mast boom with direct wheel motor AC electric drive showcases MEC Aerial Work Platforms' commitment to cutting-edge technology, offering a compelling sales proposition for clients seeking advanced aerial work platforms.

Key Hire for Regional Market The hiring of Robert Cox as regional business development manager indicates MEC Aerial Work Platforms' focus on enhancing sales activities at a regional level, potentially leading to increased market share and revenue growth in specific territories.