Expanding Product Line MEC Aerial Work Platforms has recently launched a new range of NetZero vertical mast lifts and scissor lifts, showcasing a commitment to innovation and sustainability. This product expansion presents an opportunity for sales representatives to target environmentally conscious customers seeking advanced aerial work platforms.

Key Personnel Additions The company has made strategic hires, including Rick Penkert as National Account Manager and Phil Graysmark as director of European operations. This signals potential growth in sales territories and accounts, offering sales development representatives the chance to leverage the expertise of these seasoned professionals to expand the customer base.

Innovative Technology Adoption MEC Aerial Work Platforms utilizes a tech stack that includes Google Analytics, Nginx, and WordPress among others. Understanding and effectively utilizing these technologies can provide valuable insights into customer behavior and preferences. Sales teams can leverage this data to personalize sales strategies and enhance customer engagement.

Strategic Market Expansion With recent hires like Robert Cox as regional business development manager and Jay Lucyk as regional sales manager for Canada, MEC Aerial Work Platforms is focusing on expanding its market presence. Sales development representatives can capitalize on these strategic expansions by forging new partnerships and driving sales in previously untapped regions.

Competitive Positioning As a leading provider of innovative solutions in the mobile elevating work platform market, MEC Aerial Work Platforms competes with companies like Terex Corporation and Bronto Skylift. Understanding the competitive landscape and highlighting MEC's unique selling points can help sales professionals position the company as a preferred choice for customers looking for quality and innovation.