Recent Expansions Snorkel has been actively expanding its product range with new launches like the S4740E electric slab scissor lift and the Snorkel 460SJ and 660SJ telescopic boom lifts. These new offerings present sales opportunities to customers looking for innovative and versatile aerial work platforms.

Key Personnel Move The appointment of Cory Rosencranse as Chief Executive Officer and Scott Holtby as Sales Director highlights a strategic focus on leadership. Building relationships with these key decision-makers could open doors to partnerships and larger deals for sales professionals.

Online Portal Launch The launch of Snorkel's online warranty services portal showcases a commitment to customer service and convenience. This digital platform can be leveraged by sales teams to promote after-sales support, enhancing the overall customer experience and driving repeat business.

Financial Health With a revenue range of $100M to 1B, Snorkel's strong financial position indicates stability and potential for large-scale purchases. Sales development representatives can target customers seeking reliable and financially solid suppliers in the machinery manufacturing sector.

Competitive Positioning Being in the same industry as established players like Terex Corporation and MEC Aerial Work Platforms, Snorkel's focus on innovation and customer-centric approach can distinguish it in a competitive market. Sales professionals can use this differentiation to position Snorkel as a preferred choice for aerial lifts.