Growing Product Line Snorkel continues to expand its product offerings with launches like the electric S4740E slab scissor lift and telescopic boom lifts, indicating a focus on electric and versatile lifting solutions that appeal to clients seeking eco-friendly and adaptable equipment.

Market Expansion Recent leadership appointments and promotions, including hiring a new CEO and expanding sales teams in the UK, suggest active efforts to grow both regional and global market presence, creating upselling opportunities across diverse geographies.

Digital Engagement The launch of an online warranty portal demonstrates Snorkel’s commitment to digital customer service, providing an avenue for ongoing engagement and potential cross-selling of service and maintenance packages.

Innovation Focus Snorkel maintains a reputation for innovation with a 60-year history and continuous new product launches, making it an attractive partner for clients interested in the latest, most reliable aerial lift technology.

Financial Stability With revenues estimated between 25 million to 50 million dollars, Snorkel presents a solid mid-sized opportunity for strategic partnerships, equipment leasing, or equipment upgrades aimed at building long-term customer relationships.