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Insights

New Product Launches MECCA Brands has been consistently launching new products like Restoring Retinol Serum, broad spectrum facial sunscreen, and Mecca Cosmetica Weekend Skin Glow Serum, indicating a strong focus on product innovation and potential sales opportunities for beauty enthusiasts looking for cutting-edge skincare solutions.

Expansion into New Markets With the opening of new locations in Sorrento, Italy, and the introduction of Skin Health assortment featuring anchor brands like Tula, Gallinée, and Cultured, MECCA Brands is actively expanding into new regions and product categories, presenting potential sales opportunities for those markets and customer segments.

Tech Innovation in Beauty Utilizing technologies like Sift, React, JSS, and Microsoft, MECCA Brands is at the forefront of tech innovation in the beauty industry. Leveraging advanced tech stack not only enhances customer experiences but also creates opportunities for tech-savvy customers to engage with the brand, potentially leading to increased sales.

Strategic Partnerships Establishing partnerships with brands like Tula Skincare and launching social-change programs like M-Power showcase MECCA's strategic collaborations and commitment to social impact. These partnerships can create cross-selling opportunities and attract customers interested in socially conscious beauty products, driving sales growth.

Competitive Positioning MECCA's revenue falling between $100M - 1B positions it alongside major players like NET-A-PORTER and Cult Beauty in the beauty retail industry. Understanding the competitive landscape and differentiating offerings can help sales teams tailor strategies to capture market share and drive sales performance.

Similar companies to MECCA Brands

MECCA Brands Tech Stack

MECCA Brands uses 8 technology products and services including Sift, React, JSS, and more. Explore MECCA Brands's tech stack below.

  • Sift
    Analytics
  • React
    Javascript Frameworks
  • JSS
    Javascript Frameworks
  • Socket.io
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Splunk
    Miscellaneous
  • TypeScript
    Programming Languages
  • Nutanix
    Server Hardware

Media & News

MECCA Brands's Email Address Formats

MECCA Brands uses at least 1 format(s):
MECCA Brands Email FormatsExamplePercentage
First.Last@mecca.com.auJohn.Doe@mecca.com.au
93%
First.L@mecca.com.auJohn.D@mecca.com.au
5%
FirstLast@mecca.com.auJohnDoe@mecca.com.au
2%

Frequently Asked Questions

Where is MECCA Brands's headquarters located?

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MECCA Brands's main headquarters is located at 35-37 Wangaratta St Richmond, Victoria 3121 AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is MECCA Brands's phone number?

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You can contact MECCA Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MECCA Brands's official website and social media links?

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MECCA Brands's official website is mecca.com.au and has social profiles on LinkedIn.

How much revenue does MECCA Brands generate?

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As of September 2024, MECCA Brands's annual revenue reached $750M.

How many employees does MECCA Brands have currently?

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As of September 2024, MECCA Brands has approximately 3.6K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Marketing Officer: K. B.Chief People Officer: V. F.Chief Digital Officer (cdo): R. T.. Explore MECCA Brands's employee directory with LeadIQ.

What industry does MECCA Brands belong to?

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MECCA Brands operates in the Retail industry.

What technology does MECCA Brands use?

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MECCA Brands's tech stack includes SiftReactJSSSocket.ioMicrosoftSplunkTypeScriptNutanix.

What is MECCA Brands's email format?

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MECCA Brands's email format typically follows the pattern of . Find more MECCA Brands email formats with LeadIQ.

When was MECCA Brands founded?

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MECCA Brands was founded in 1997.
MECCA Brands

MECCA Brands

RetailVictoria, Australia1001-5000 Employees

Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. 

Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family.
 
Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz).
 
Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking.

Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.

Section iconCompany Overview

Headquarters
35-37 Wangaratta St Richmond, Victoria 3121 AU
Phone number
Founded
1997
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    MECCA Brands's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    MECCA Brands's revenue is in the range of $100M$1B

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