Premium audience Mediafin reaches over 300,000 daily readers who are entrepreneurs, managers, investors, and decision makers with significant spending power, indicating strong potential for high-value advertising and sponsored content to a lucrative demographic.

B2B media bundle As the umbrella for De Tijd, L’Echo and related magazines and websites, Mediafin offers a consolidated advertising and content partnership opportunity across multiple publications and platforms to maximize reach among Belgium’s influential business audience.

Sponsorship opportunities The Mix of financial and business titles such as Mijn Geld/Mon Argent, De Belegger/L'Investisseur and Sabato presents cross-brand sponsorship options for financial services, investment products, events, and thought leadership campaigns.

Tech-enabled reach Utilize Mediafin’s digital properties and tech stack to deploy targeted campaigns, leverage data-driven advertising across websites, and integrate multimedia content with Adobe Creative Suite assets for compelling brand storytelling.

Growth potential With revenue in the mid-range and a stable professional audience, there is room to upsell premium formats, custom publishing projects, and events that align with Belgium’s influential business sector, expanding beyond traditional print into integrated media solutions.