Competitor Identification Meesho faces competition from various players in the Indian e-commerce market, such as Flipkart's Shopsy, Loombiz Consultancy Pvt Ltd, and Flipkart Commerce Cloud. Identifying direct competitors can help in tailoring sales strategies and positioning effectively against them.

Strategic Investor B Capital Group is a significant investor in Meesho, having injected $570 million into the company. Leveraging the association with B Capital Group can provide networking opportunities and potential partnership avenues that align with the investor's interests and portfolio.

Key Personnel Addition The recent appointment of Surojit Chatterjee, a former Flipkart executive, as an independent director at Meesho indicates a strong industry expertise infusion. Building relationships with key personnel like Chatterjee can open doors for sales discussions and collaborations leveraging their experience.

Geographical Expansion With the launch of a pilot program in Karnataka focused on affordable online grocery shopping, Meesho aims to expand to 12 states by the end of 2022. Keeping track of Meesho's expansion plans provides insights into potential new markets for sales outreach and partnerships.

Funding Potential Meesho's upcoming funding round of $300 million presents a unique opportunity for sales development. Engaging with the company during this phase can position your offerings as valuable solutions that align with Meesho's growth objectives, potentially leading to new business opportunities.