Luxury Rug Niche Target high-end interior design firms, galleries, and luxury residential projects in California and West Coast markets, highlighting Mehraban's handcrafted antique and designer rug collections for premium spaces.

Heritage and Craft Leverage the multi-generational weaving story and exclusive care processes to position as a curated sourcing partner for interior designers seeking provenance, customization, and limited editions.

Omni‑Channel Readiness Utilize and upsell through the Shopify storefront, email marketing (Klaviyo, Mailchimp), and integrated payments (Shopify, PayPal, Apple Pay/Google Pay) to drive direct-to-consumer and designer end-sales with targeted campaigns.

Expansion Opportunities Identify partnerships with luxury home retailers, hotel chains, and interior design studios to scale acquisitions of both new designs and authenticated antique collections across regions beyond California.

Revenue Growth Signals With a revenue range of 10–25 million and comparable peers at larger scales, pursue outbound sales to mid- to high-velocity interior design firms and premium furniture retailers seeking distinctive rug offerings to differentiate their assortments.