Heritage and Authenticity Melange emphasizes traditional Indian fabrics like Khadi and natural fibers such as silk, cotton, and linen, appealing to customers seeking authentic, culturally inspired fashion with a contemporary touch. This suggests a market opportunity to promote heritage-inspired collections or bespoke products that celebrate Indian craftsmanship.

Sustainability Focus The company's commitment to environmentally respectful practices, including revival of natural fibers and handcrafted embroidery, positions it well to attract eco-conscious consumers. There is potential to develop marketing campaigns or product lines centered around sustainable fashion ideals to broaden customer engagement.

Premium Niche Market With a focus on quality products at consistent prices, Mélange targets a discerning clientele interested in handcrafted, culturally flexible fashion. Sales efforts could focus on luxury boutiques or online channels targeting consumers who value artisanal craftsmanship and cultural diversity.

Global Appeal Mélange’s designs blend western and Indo-western styles, making them attractive to an international audience. Collaborations or targeted marketing campaigns aimed at global markets, especially in fashion-forward regions, could expand brand reach and sales opportunities.

Digital Presence Utilizing platforms like Wix and Google Analytics indicates an online strategy that can be further enhanced. Developing an engaging e-commerce platform, along with targeted digital marketing, can increase sales and reach a wider audience interested in unique, culturally inspired apparel.