Sponsorship Momentum Melbourne FC already has active brand partnerships with LEGO and Grill’d, demonstrating strong appetite for cross promotional sponsorships. There is a clear opportunity to package sponsorships across digital, stadium assets and fan experiences, leveraging club data to tailor activations to Demons fans and the MCC network.

Womens Growth Opportunity With leadership changes in the clubs women’s football program and a dedicated head of women’s football, the club is prioritising AFLW growth. This creates openings for partnerships with women focused brands, sponsorships of AFLW initiatives, clinics and digital content that engage female fans and players.

Digital CRM Enhancement The tech stack includes marketing automation and data tools such as Mautic, suggesting a base for marketing automation. Opportunities exist to upgrade CRM segmentation, run personalized omnichannel campaigns, build a fan loyalty program and improve sponsorship activation measurement.

Venue Expansion Potential A feasibility study for locating a future home at Caulfield signals expansion plans. Potential sales angles include venue sponsorships, event management tech, hospitality packages, digital wayfinding and activations across multiple venues to enhance fan engagement.

Brand and Licensing As the oldest club with strong historic branding and MCC ties, there is scope for licensing, merchandise collaborations and tourism partnerships that extend beyond matchdays to fans and collectors, including cross promotions with MCC networks and licensed content.