Strategic partnerships Leverage ongoing sponsor activity and new multi-year partnerships (V Energy Drink, Anker SOLIX) to introduce integrated hospitality, co-branded experiences, and fan engagement campaigns that cross-sell to Hawthorn's corporate network.

Community and inclusion Benefit from Hawthorn's Inclusion Project and accessibility initiatives to offer accessible event solutions, sensory-friendly experiences, and technology-enabled accessibility services to corporate partners seeking ESG aligned sponsorships.

Facility expansion Capitalize on the planned $100M women’s facility development as a sellable value proposition for brands targeting female fans, youth programs, and community outreach, enabling joint investment opportunities and co-branded facilities.

Digital and data Utilize Hawthorn’s tech stack (AWS, Google AdSense, Snowplow, Adobe Experience Manager, Mautic) to propose data-driven marketing solutions, targeted sponsorship activations, and enhanced digital experiences for sponsors and fans.

Premium experiences Position Hawthorn’s corporate hospitality, networking events, and premium access (Hawthorn in Business) as a channel for enterprise sales, brand activation, and executive entertainment aligned with sponsor objectives.