Community Engagement Leverage Hawthorn's active community programs and events network, including Hawthorn in Business and Indigenous initiatives, to propose sponsorship and activation opportunities that align with community impact and brand visibility.

Partnership Expansion Explore cross-sport and cross-club brand partnerships leveraging recent sponsorship activity with V Energy, Anker SOLIX, and Inclusion Project to broaden reach and create co-branded campaigns.

Facility & Asset Growth Capitalise on the planned $100M facility investment for the women’s team to offer sponsorships, naming rights, and digital advertising opportunities around new training and match-day infrastructure.

Digital & Tech Target the club’s tech stack users and digital channels (PubMatic, Facebook Pixel, Zendesk, Yii) to propose data-driven advertising, fan engagement tech, and CRM solutions for enhanced sponsorship measurement.

Audience & Revenue Position premium hospitality, member experiences, and heritage initiatives (Heritage Guernseys and centenary celebrations) as premium sponsorship tiers to diversify revenue and deepen fan loyalty.