Insights

Unique Selling Proposition Melbourne Star offers a modern and immersive experience with its giant observation wheel that provides unimpeded 360-degree views, fully enclosed glass cabins, and audio commentary for visitors. This complete experience sets Melbourne Star apart and can be leveraged as a unique selling proposition in sales pitches.

Promotional Opportunity The recent 'Rekindle Your Love For Melbourne Star' campaign, offering two-for-one tickets with a complimentary drink, presents a promotional opportunity to attract new customers and boost ticket sales. Leveraging this campaign in targeted marketing efforts can drive immediate sales growth.

Partnership Potential Collaborating with travel agencies, hotels, and event planners to include Melbourne Star as part of tour packages or exclusive deals can create partnership opportunities. By offering bundled experiences, Melbourne Star can tap into new customer segments and increase sales revenue.

Customer Engagement Strategy Implementing customer engagement strategies such as loyalty programs, special events, and personalized experiences can enhance repeat visits and customer retention. By focusing on building strong relationships with visitors, Melbourne Star can drive long-term sales through customer loyalty.

Expansion and Upsell Exploring expansion opportunities such as adding new attractions, upgrading cabin amenities, or introducing themed experiences can drive upselling opportunities. By continuously innovating and enhancing the visitor experience, Melbourne Star can increase per-visitor spend and overall sales performance.

Similar companies to Melbourne Star Observation Wheel

Melbourne Star Observation Wheel Tech Stack

Melbourne Star Observation Wheel uses 8 technology products and services including Facebook Pixel, Open Graph, Mailchimp, and more. Explore Melbourne Star Observation Wheel's tech stack below.

  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • Mailchimp
    Email
  • Font Awesome
    Font Scripts
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • HTTP/3
    Web & Portal Technology
  • Microsoft IIS
    Web Servers

Melbourne Star Observation Wheel's Email Address Formats

Melbourne Star Observation Wheel uses at least 1 format(s):
Melbourne Star Observation Wheel Email FormatsExamplePercentage
First.Last@melbournestar.comJohn.Doe@melbournestar.com
50%
First.Last@melbournestar.comJohn.Doe@melbournestar.com
50%

Frequently Asked Questions

Where is Melbourne Star Observation Wheel's headquarters located?

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Melbourne Star Observation Wheel's main headquarters is located at 101 Waterfront Way Dockalnds, Victoria 3008 AU. The company has employees across 2 continents, including OceaniaNorth America.

What is Melbourne Star Observation Wheel's official website and social media links?

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Melbourne Star Observation Wheel's official website is melbournestar.com and has social profiles on LinkedIn.

What is Melbourne Star Observation Wheel's NAICS code?

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Melbourne Star Observation Wheel's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Melbourne Star Observation Wheel have currently?

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As of August 2024, Melbourne Star Observation Wheel has approximately 51 employees across 2 continents, including OceaniaNorth America. Key team members include Head Of Technical Services: D. B.Head Of Business Services: D. F.Head Of Operations And Technical Services: D. H.. Explore Melbourne Star Observation Wheel's employee directory with LeadIQ.

What industry does Melbourne Star Observation Wheel belong to?

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Melbourne Star Observation Wheel operates in the Travel Arrangements industry.

What technology does Melbourne Star Observation Wheel use?

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Melbourne Star Observation Wheel's tech stack includes Facebook PixelOpen GraphMailchimpFont AwesomeGoogle Tag ManagerX-Content-Type-OptionsHTTP/3Microsoft IIS.

What is Melbourne Star Observation Wheel's email format?

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Melbourne Star Observation Wheel's email format typically follows the pattern of . Find more Melbourne Star Observation Wheel email formats with LeadIQ.

When was Melbourne Star Observation Wheel founded?

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Melbourne Star Observation Wheel was founded in 2013.
Melbourne Star Observation Wheel

Melbourne Star Observation Wheel

Travel ArrangementsVictoria, Australia51-200 Employees

Melbourne Star is one of the largest giant observation wheels in the world.
 
Melbourne Star offers a different sensational experience, dramatically evolving the original 19th century Ferris Wheel with the application of significantly enhanced 21st century engineering and design advancements.

The Melbourne Star’s fully enclosed, “floor to ceiling”, air-conditioned glass cabins provide unimpeded 360-degree views of the city and up to 40 kilometres beyond Melbourne.  The cabins are large enough to allow up to 20 guests to walk comfortably around without the feeling of movement or vibration.

Melbourne Star gives you a unique introduction to the city, with all its colour, culture and eccentricities. It’s more than just a view – it’s a complete experience, giving visitors and locals alike a new way to engage with Melbourne’s vibrant cityscape.
  
Each of the Melbourne Star’s 21 spacious, air-conditioned cabins gives you an unparalleled, 360-degree view of the city. Walk around and take in the views from all angles, while audio commentary gives you a brief introduction to the history and significance of the sights below. Taking in the striking beauty of the cityscape, you’ll understand why Melbourne is consistently rated one of the world’s most livable cities.
 
Take in the view from one of Melbourne Star’s twenty-one cabins and listen to an in-cabin audio giving you an introduction to the history and significance of the sights below.  From here, you can enjoy the striking beauty of the cityscape and now you understand why Melbourne is consistently rated as one of the world’s most livable cities.

Section iconCompany Overview

Headquarters
101 Waterfront Way Dockalnds, Victoria 3008 AU
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

Section iconFunding & Financials

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