Market Position Melcrum operates within the competitive research services industry, primarily focusing on internal communication strategies, which provides opportunities to target organizations seeking to enhance employee engagement and internal messaging.

Potential Clients With a workforce of up to 5,000 employees and a revenue range of 1 to 10 million dollars, Melcrum likely serves mid-sized companies that are investing in internal communication solutions, making them a strategic target for sales efforts.

Acquisition Advantage As part of CEB since 2015, Melcrum benefits from an expanded portfolio of best practice insights and technology solutions, presenting cross-selling opportunities to offer comprehensive communication and management tools.

Technology Use The company's focus on developing innovative solutions suggests a readiness to adopt new communication technologies, opening pathways for selling advanced tools and platforms that improve internal engagement.

Growth Opportunities Given the company's emphasis on strategic advice and training for communication professionals, there is potential to expand sales by providing supplementary services such as customized training programs or digital communication tools tailored to their client needs.