Insights

Expanding Customer Base My Melrose's evolution from a junior fashion retailer to a full family and home store creates an opportunity to target a broader customer demographic, including families seeking a one-stop shopping experience for clothing, accessories, electronics, and home goods.

Multi-Channel Growth With over 100 stores across five states and an emphasis on shopping malls, strip centers, and standalone locations, there is potential to leverage digital and mobile channels to enhance sales and customer engagement beyond physical stores.

Technology Integration Utilizing a modern tech stack such as Google Analytics alongside in-store experience enhancements indicates an openness to data-driven marketing and personalized sales strategies that can attract more foot traffic and repeat customers.

Affordable Fashion Appeal Their focus on trendy, affordable pricing for the entire family positions My Melrose to capitalize on budget-conscious shoppers, especially in competitive markets where value is a key differentiator.

Market Differentiation Compared to larger national players like H&M and Forever 21, My Melrose's localized presence, family-oriented approach, and diversified product offerings provide unique sales opportunities to deepen customer loyalty and expand store footprint through targeted regional marketing.

Melrose Tech Stack

Melrose uses 8 technology products and services including Microsoft Outlook, Apple iCloud Mail, Prototype, and more. Explore Melrose's tech stack below.

  • Microsoft Outlook
    Email
  • Apple iCloud Mail
    Email
  • Prototype
    Javascript Frameworks
  • Matter.js
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Ubuntu
    Operating Systems
  • ZURB Foundation
    UI Frameworks

Melrose's Email Address Formats

Melrose uses at least 1 format(s):
Melrose Email FormatsExamplePercentage
Last@melrosestore.comDoe@melrosestore.com
50%
FirstLast@melrosestore.comJohnDoe@melrosestore.com
40%
First.Last@melrosestore.comJohn.Doe@melrosestore.com
9%
FLast@melrosestore.comJDoe@melrosestore.com
1%

Frequently Asked Questions

What is Melrose's stock symbol?

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Melrose is a publicly traded company; the company's stock symbol is MRO.L.

What is Melrose's official website and social media links?

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Melrose's official website is melrosestore.com and has social profiles on LinkedIn.

What is Melrose's SIC code NAICS code?

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Melrose's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 44-45 - Retail Trade.

How many employees does Melrose have currently?

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As of December 2025, Melrose has approximately 1K employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: R. Y.Chief Merchandising Officer And Board Member: S. T.Vice President Real Estate: M. E.. Explore Melrose's employee directory with LeadIQ.

What industry does Melrose belong to?

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Melrose operates in the Retail industry.

What technology does Melrose use?

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Melrose's tech stack includes Microsoft OutlookApple iCloud MailPrototypeMatter.jsjQuery MigrateMauticUbuntuZURB Foundation.

What is Melrose's email format?

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Melrose's email format typically follows the pattern of Last@melrosestore.com. Find more Melrose email formats with LeadIQ.

When was Melrose founded?

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Melrose was founded in 1976.

Melrose

RetailTexas, United States1001-5000 Employees

We never stop our upward climb

The history of a family’s dream – the “MELROSE” DREAM

Melrose’s story is a classic American dream story. We are a company that traces it’s beginnings back to the ambitions and vision of an immigrant family, a husband and wife team, who came to the South of Texas to pour everything they had into a family business. Forty years and over a hundred store locations throughout the Southwestern United States later, their profitable and privately owned business stands as a monument to their ambition and success.

United Fashion of Texas, LLC, better known today as Melrose Family Fashions, was founded in the border town of McAllen, Texas in 1976 with one single store selling fashion apparel targeting the junior customer.  As additional stores were opened throughout the south Texas region, the family relocated the corporate office and distribution center to San Antonio, Texas in 1991.

We are a growing company in an ever-changing industry. Headquartered in San Antonio, Texas, we operate over 100 stores in 5 states, shopping malls, strip centers and free standing buildings.

Throughout our 40+ years in operation we have continued to grow and have evolved from a junior fashion retailer to a family fashion based retailer by adding new departments that get us one step closer to being the destination store for your family and home.

The strategy of selling trendy fashions including shoes, electronics, lingerie, cosmetics, home goods and snacks at affordable prices for the whole family has propelled us forward despite a competitive marketplace.  Our store concept and great in-store customer experience makes us a great one stop shop for quality affordable fashions for the entire family and home.

Come visit us today!

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
Stock Symbol
MRO.L
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Melrose's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Melrose's revenue is estimated to be in the range of $100M$250M

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