Membership Expansion Members Source Credit Union has successfully expanded its membership base, catering to over 7,000 members. This indicates a potential opportunity to attract new members seeking personalized banking services and a strong community focus.
Retirement Services With Chuck retiring from Members Source Credit Union after over 20 years of service and being on the Board of Directors, there may be an opportunity to offer retirement-focused financial products or services tailored to individuals in similar career stages.
Digital Marketing Potential Utilization of advanced tech tools like Facebook Pixel, Google Analytics, and Google Tag Manager implies a focus on digital marketing strategies. This presents an opportunity to collaborate on digital advertising initiatives for increased brand visibility and customer engagement.
Market Positioning While Members Source Credit Union falls within the revenue range of $0-10M, the organization's strong asset base of over $75 million showcases financial stability. Leveraging this strength, there's potential to position the credit union as a reliable financial institution for individuals and businesses seeking trustworthy banking services.
Regional Competitive Edge Being located in Merrillville, Indiana, presents an advantage in understanding and serving the local market. This locational advantage can be leveraged to establish strong community ties, attract local businesses, and provide specialized financial solutions tailored to the region's unique needs.