Growing Membership Base Members Source Credit Union has expanded its membership since rebranding in 2006, now serving over 6,000 members, indicating a potential market for targeted financial products and member engagement solutions.
Localized Presence With three branch locations in Merrillville, Indiana, the company presents opportunities for regional expansion strategies, branch automation, or localized marketing technologies to enhance customer experience.
Technology Adoption Utilizing tools like Google Analytics, Google Tag Manager, and other digital APIs, the credit union demonstrates a focus on digital marketing and data-driven decision making, creating potential for advanced marketing automation and analytics solutions.
Financial Capacity Despite a modest revenue range of up to $10 million, the credit union manages substantial assets of over $93 million, signaling opportunities for financial technology upgrades, lending solutions, or asset management services.
Industry Positioning Compared to larger institutions like KeyBank and 1st Source Bank, Members Source Credit Union is positioned as a smaller community-focused institution, which may benefit from personalized banking tech solutions, member retention tools, or community engagement platforms.