Strategic Partnerships Mental Health America has a history of forming strategic partnerships, such as the recent collaborations with Citizens Bank, MotherToBaby, and the Data Equity Coalition. Leveraging these existing partnerships could open doors for cross-promotion or joint initiatives to reach new audiences.

Innovative Toolkits The launch of free, downloadable toolkits like the one released for Bebe Moore Campbell National Minority Health Awareness Month presents an opportunity for sales teams to engage with communities of color interested in mental health discussions, potentially leading to awareness campaigns or product/service partnerships.

Industry Reports The State of Mental Health in America report released by Mental Health America provides valuable insights and data on mental health resources in different regions. Partnering with MHA to sponsor or gain visibility within such reports can be an effective way to showcase industry expertise and establish thought leadership.

Workplace Initiatives The Bell Seal for Workplace Mental Health initiative underscores MHA's focus on mental well-being in professional settings. Businesses looking to enhance their employee well-being programs could collaborate with MHA or seek their certification, creating opportunities for product/service integration or training engagements.

Tech Adoption By utilizing a range of technologies like Google Font API, jQuery, and Modernizr, Mental Health America showcases a tech-forward approach. Tech companies offering complementary tools or services could explore partnerships with MHA to enhance their digital offerings and reach a socially conscious audience.