Expansion Opportunities There is active collaboration with schools, businesses, and community groups through the be nice. program, indicating a need for scalable training and education services across K-12 and corporate environments in West Michigan.

Be Nice Platform The be nice. program and its extensions (be nice. extension) show a strong demand for mental health awareness campaigns, stigma reduction, and crisis intervention training that can be packaged into workshops, podcasts, and digital modules for new markets.

Partnership Potential Recent partnerships with schools, sports teams, venues, and media outlets suggest appetite from organizations for sustainable mental health initiatives, presenting co-branding, sponsorship, and joint programs as viable sales angles.

Training Revenue MHFA training offerings provide a clear monetizable service line; targeting local employers and health facilities with scheduled courses can expand revenue while aligning with their mission of proactive mental health education.

Community & Awareness High visibility through media coverage and awards indicates strong brand credibility; leverage storytelling, certifications, and success metrics in outreach to schools, municipalities, and corporate partners seeking reputable mental health programs.