Extensive Market Reach With over 340 stores across Serbia, including a strong presence in all regions and a customer base exceeding 300,000 daily consumers, Mercator-S offers numerous opportunities to promote localized and region-specific products and services tailored to diverse customer demographics.

Growth and Investment Recent investments of over 20 million euros in new infrastructure and the hiring of 500 additional logistics and warehouse staff indicate a strategic expansion, making this an ideal time to discuss supply chain solutions, logistics tech, and inventory management support.

Innovative Store Formats The company’s launch of organic stores and specialized concepts like IDEA London suggests openness to new retail formats and organic/niche product offerings, opening sales opportunities for eco-friendly, organic, and international product suppliers.

Digital Engagement Mercator-S maintains an integrated online-offline shopping experience supported by tools like Google Analytics and Sendinblue, indicating potential for digital marketing solutions, customer data platforms, and personalized marketing initiatives to increase customer loyalty and sales.

Sustainability Focus Emphasizing local and regional brands, farm-to-table products like 100% domestic meat, and its authentic, community-centered approach position Mercator-S as a prime partner for suppliers with a focus on sustainability, transparency, and local sourcing that resonate with conscious consumers.