Premium brand access Leverage the dealership’s status as an official Mercedes-Benz dealer with a broad inventory of New and Certified Pre-Owned vehicles to target customers seeking premium luxury and brand-certified options in Huntington and surrounding areas.

High service engagement Capitalize on the expanded, seven-days-a-week operations and multi-department structure (sales, service, parts) to offer bundled service plans, maintenance packages, and trade-in evaluations to drive repeat visits and long-term customer loyalty.

Family-owned trust Position as a trusted, family-owned local dealer within Competition Auto Group to appeal to community orientation and repeat business, suggesting targeted outreach for service retention programs and referral incentives.

Digital footprint Utilize the existing tech stack (Google Ads, Hotjar, Matomo, Microsoft Clarity, AWS, etc.) to run targeted digital campaigns, optimize user experiences, and retarget potential buyers who visit the site or showroom from Huntington and nearby markets.

Growth signals Revenue basin indicates mid-market scale with potential cross-sell opportunities across service, parts, and accessories; explore upsell of certified pre-owned vehicles, maintenance plans, and genuine accessories to increase average transaction value.