Luxury Service Target Fletcher Jones affinity and other high-end dealer groups in Southern California by offering premium guest service programs, extended maintenance packages, and concierge experiences to drive cross-brand referrals and loyalty.

New Market Entry Capitalize on Mercedes-Benz of Ontario's status as a newly launched center in the Inland Empire by pursuing local corporate fleets and executive rentals, highlighting the five-star hotel style service to attract corporate buyers seeking premium fleet solutions.

Trade-in Upsell Leverage the premium ownership benefits and complimentary services to position value-added trade-in offers and bundled maintenance, encouraging customers from competing brands to switch to Mercedes-Benz for long-term ownership advantage.

Digital Reach Utilize the tech stack including Google Ads, Microsoft Advertising, The Trade Desk, and social/UX tools to target affluent, urban professionals in the Inland Empire with personalized offers on new and pre-owned vehicles.

Award Momentum Promote the consecutive Best of the Best awards and historic service excellence to differentiate from regional competitors, driving inquiries from potential customers seeking trusted luxury dealership experiences.