Specialized Architectural Products Merchant & Evans' expertise in high-performance metal roofing systems, particularly ZIP-RIB standing seam structures, presents opportunities to target architects, contractors, and builders seeking durable and aesthetic roofing solutions for commercial, industrial, and institutional projects.

Historical Market Presence With a tradition dating back to 1866, the company’s longstanding reputation can be leveraged to establish trust in large-scale projects, especially those requiring custom metal fabrication and architectural detailing.

Growth in Construction Sector Given the demand for innovative and resilient roofing materials in commercial and infrastructure developments, there is potential to expand sales by aligning with construction firms focusing on projects in harsh environments or those requiring sustainable materials.

Technology and Quality Focus Utilizing advanced manufacturing techniques and high-quality product offerings, Merchant & Evans is well-positioned to appeal to clients prioritizing longevity, performance, and environmental resistance in their roofing systems.

Target Markets and Competitors Competing with industry players like MetlSpan and Garland, Merchant & Evans has an opportunity to differentiate through customized sheet metal solutions and emphasize their rich heritage, opening doors to premium market segments and high-end commercial projects.