Embedded Growth MF linq enables embedded payments for software companies and marketplaces, creating a direct upsell path from existing merchant relationships and a compelling reason for partners to adopt Merchant Focus as their embedded payments provider.

Channel Expansion A reseller program allows partners to offer multiple merchant programs across mobile, retail and ecommerce, opening a scalable channel to reach SMBs and mid-market merchants.

Strategic Shift A new president focused on growing embedded payments signals resource allocation and go-to-market investments in partnerships, integrations and targeted sales plays.

SMB Cross Sell Current coverage across internet, mobile, mail/phone order and retail provides opportunities to cross-sell complete payment solutions including gateway, processing and embedded payments to SMBs.

Tech-Enabled Integrations The modern tech stack and emphasis on open standards support fast, developer-friendly integrations, appealing to software platforms and marketplaces seeking a reliable payments backbone.