Largest pre-owned Merchants Auto is New Hampshire’s largest pre-owned dealer with a strong local foothold and a history of top customer satisfaction, presenting an opportunity to cross-sell aftercare, warranties, and financing to a broad, loyal customer base.

Diverse inventory With up to 1000 vehicles and a focus on Ford, Chevy, Toyota, and Nissan brands, there is room to upsell extended warranties, maintenance plans, and vehicle protection products across multiple makes and price points.

Apprenticeship program The Automotive Technology Apprenticeship initiative signals a commitment to skilled labor, opening doors for partnerships in financing, leasing, and service packages that emphasize reliability, training discounts, and community engagement.

Digital footprint Active digital channels including Google Ads, HubSpot Analytics, and AWS indicate opportunities to optimize targeted campaigns for pre-owned vehicle buyers, financing offers, and service appointments, boosting lead quality and conversion.

Revenue scale With revenue in the 50–100 million range and 51–200 employees, Merchants Auto presents potential for volume-driven financing partnerships, insurances, and after-sales services designed for high-transaction environments and repeat customers.