OEM Partnerships Target boat builders and government/military fleets with Mercury’s full propulsion and SmartCraft electronics portfolio for integrated packages. Highlight recent ecosystem integrations such as Garmin EmpirBus digital switching and joystick piloting to position Mercury as the preferred turnkey propulsion solution for OEMs.

Aftermarket Growth Leverage Mercury’s 10,000 service points and broad parts network to upsell maintenance, propellers, oils, and accessories through existing distributors like Land 'N' Sea and Kellogg Marine. Create dealer-targeted campaigns and bundled service plans to expand repeat revenue.

Design Studio The new Industrial Design Studio signals a shift toward high-value product design; offer co-development and design-for-market services to external boat builders and suppliers to accelerate premium product introductions.

Sponsorship Strategy Use tournaments, sponsorships, and regional partnerships (e.g., Australian Sailing) to build brand affinity and create demand signals for Mercury propulsion packages in recreational and commercial segments; align marketing and sales outreach around these events.

Digital & Data Capitalize on Mercury’s analytics tools and digital stack to offer data-driven offerings, fleet diagnostics, and predictive maintenance services to dealers and commercial operators; explore data partnerships and targeted campaigns to drive upsell opportunities.