Market Opportunity Target large-scale commercial clients in construction projects such as sports arenas, airports, hospitals, schools, high rise condominiums, luxury hotels, and office buildings where Merit already has proven experience.

Regional Expansion Capitalize on existing locations in Tampa, Houston, and Boise by pursuing multi-site or consolidation opportunities with general contractors active in these markets, including franchising partners to extend reach.

Franchise Growth Leverage the franchising program to identify and onboard new office locations, creating scalable sales channels for cold outreach to GC partners seeking trusted painting, waterproofing and intumescent coatings expertise.

Value-Add Capabilities Differentiate from competitors by highlighting waterproofing and intumescent coatings alongside painting services as bundled offerings for risk-conscious projects with stringent code compliance and long-term durability requirements.

Tech-Driven Efficiency Utilize existing tech stack (HubSpot Analytics, TrackJS, Bluebeam, Adobe tools) to optimize lead tracking, project bids, and field execution, enabling faster response times and more accurate proposals for target GC partners.