Community Partnership Meriwest Credit Union has a strong track record of community partnerships, such as collaborating with Nwslsoccer and iHeart, indicating potential opportunities for joint initiatives that can leverage shared values and customer bases.

Product Innovation The recent launch of the SMART Start Checking Account demonstrates Meriwest's commitment to innovative financial products. Sales teams can explore cross-selling opportunities by highlighting unique offerings to attract new customers.

Industry Recognition Consistent recognition as the 'Best Place to Work' and the 'Best Credit Union' establishes credibility and trust with potential clients. Leveraging these accolades in sales pitches can differentiate Meriwest as a top choice for individuals and businesses.

Digital Transformation The introduction of the Scout digital assistant showcases Meriwest's readiness to embrace digital trends. Sales professionals can capitalize on this by emphasizing the credit union's technological advancements to appeal to tech-savvy customers seeking seamless banking experiences.

Market Expansion Meriwest's partnership with Bay FC signals a strategic foray into the sports industry. This collaboration opens doors for sales teams to explore sponsorship or tailored financial solutions for sports enthusiasts, tapping into new market segments and customer bases.