Expansion into NWSL partnership Meriwest Credit Union's partnership with the National Women's Soccer League franchise presents an opportunity to target a new segment of customers interested in supporting women's sports, potentially opening avenues for tailored financial solutions and community engagement initiatives.

Launch of Scout digital assistant The introduction of Meriwest's digital assistant, Scout, provides a unique selling point for engaging tech-savvy customers seeking personalized and convenient banking experiences. Leveraging Scout's capabilities in marketing campaigns can attract a younger demographic looking for innovative financial tools.

Award-winning workplace culture Being recognized as a 'Best Place to Work' for five consecutive years showcases Meriwest Credit Union's commitment to employee satisfaction and retention. Highlighting this accolade in sales interactions can build trust with potential customers, emphasizing the institution's dedication to delivering exceptional service.

Innovative SMART Start Checking Account The launch of the SMART Start Checking Account aimed at youth underscores Meriwest's proactive approach towards financial education and inclusivity. Showcasing this product during sales pitches can attract families and young individuals seeking educational and entry-level banking solutions.

Partnership with the Financial Fitness Association Collaborating with the Financial Fitness Association demonstrates Meriwest's commitment to promoting financial literacy and empowerment among its members. This partnership provides an opportunity to engage with individuals actively seeking to improve their financial wellness, positioning Meriwest as a trusted advisor in financial planning.