Global Partnerships Merkle Aotearoa is part of the dentsu group with recent high-profile partnerships and expansions in CRM, loyalty, and AI driven initiatives. This indicates potential for selling integrated CX, data, and cloud transformation services to clients seeking credentialed global partners.

CX and AI Focus The company emphasizes customer experience transformation, analytics, CRM, experience design, and generative AI. This suggests cross-sell opportunities around integrated CX programs, CRM optimization, and AI-powered marketing and service experiences.

Salesforce Proximity As a Salesforce Platinum Partner with cloud delivery capabilities and recent Salesforce practice movements in the region, there is potential to upsell Salesforce-powered expansions, app development, and managed services for existing clients leveraging Salesforce ecosystems.

Regional Growth Operating in New Zealand with a growing footprint and a lean team, there are opportunities to expand into adjacent markets or sectors, offering scalable cloud, data, and experience transformation services to mid-market clients.

Technical Stack Leverage The tech stack including Kubernetes, Klaviyo, Demandbase, InVision, and security/IT tooling signals opportunities to offer integration-focused programs, marketing automation enhancements, and secure cloud modernization projects for clients investing in digital commerce and customer engagement.