Sales leverage Merkle Aotearoa positions itself as a Salesforce Platinum Partner with rapid cloud application delivery capabilities. This suggests opportunities to cross-sell Salesforce optimizations, CRM modernization, and cloud-based customer experiences to clients seeking faster time-to-value.

CX Transformation With deep expertise in customer experience transformation and a broad tech stack for Experience Design, CX & Data, there are strong upsell possibilities around end-to-end CX programs, data-driven personalization, and AI-enabled customer journeys for large NZ enterprises.

Regional Leadership As part of the Merkle family and leveraging recognition as a Leader across digital transformation and CRM, there is a credibility boost to pursue multi-region and cross-sell opportunities with existing clients looking to standardize platforms or expand into ANZ markets.

Cloud & AI Focus Recent leadership changes and strategy expansion in integrated customer experience and AI capabilities indicate rising demand for AI-infused analytics, generative AI initiatives, and scalable cloud platforms to accelerate business transformation for enterprise clients.

Growth Readiness Small-to-mid sized team (11-50 employees) with revenue in the 1-10M range signals a nimble partner capable of rapid engagements. Target mid-market clients seeking pragmatic, fast-delivery transformation and cloud modernization to achieve quick wins.