Sustainable Packaging Growth Merlo Coffee's strong commitment to environmentally friendly products, exemplified by their partnership with BioPak and the launch of compostable BioCups, indicates an opportunity to expand sustainable packaging solutions and eco-friendly product offerings to their wholesale network and retail partners.

New Product Launches The recent introduction of Rescue Blend and designer takeaway cups suggest Merlo is actively innovating and seeking fresh product lines—offering potential for tailored marketing campaigns and exclusive collaborations to enhance their product portfolio and appeal to eco-conscious consumers.

Community Engagement Partnerships with Surf Life Saving Queensland and culinary education institutions demonstrate Merlo's focus on community and educational initiatives, presenting opportunities to develop co-branded products or programs that foster brand loyalty among local and professional communities.

Market Expansion Potential With a robust supply network serving over 1500 cafes and restaurants across Australia, there is significant opportunity to deepen penetration into existing markets or explore new regional markets through targeted outreach and customized coffee solutions.

Digital Presence Enhancement Utilizing their current tech stack, including SEO and Vue.js, Merlo can further enhance digital engagement by leveraging data analytics and personalized marketing, broadening reach to environmentally conscious and premium coffee consumers to boost sales channels.