Insights

Regulatory risk Mermaids recently faced a data security breach resulting in a £25,000 fine. This highlights vulnerability around data governance, privacy controls, and compliance; a prime opportunity to offer robust security audits, GDPR/compliance services, and staff training to prevent future incidents.

Executive leadership Recent leadership changes include a new CEO appointed in 2025. This presents a window to engage through executive alignment services, strategic consulting, and high-level partnerships that support a refreshed organizational strategy and program expansion.

Growth potential With annual revenue in the mid single digits and a broad UK footprint serving thousands, Mermaids shows strong impact potential and scalability. Propose programmatic fundraising support, grant writing, and technology-enabled service delivery to amplify reach.

Technology stack Current stack includes WordPress, e-commerce, Microsoft 365, and multiple payment gateways. Opportunity to offer security hardening, CMS optimization, donor management integration, and analytics to improve fundraising, engagement, and operational efficiency.

Partnership opportunities Collaborations with networks like TransActual and The Equality Network indicate openness to advocacy and guidance programs. Propose joint awareness campaigns, training content distribution, and shared resources to enhance impact while expanding stakeholder reach.

Similar companies to Mermaids

Mermaids Tech Stack

Mermaids uses 8 technology products and services including WordPress, WooCommerce, Microsoft 365, and more. Explore Mermaids's tech stack below.

Media & News

Mermaids's Email Address Formats

Mermaids uses at least 3 email formats:
Mermaids Email FormatsExamplePercentage
First@mermaidsuk.org.ukJohn@mermaidsuk.org.uk
52%
First.Last@mermaidsuk.org.ukJohn.Doe@mermaidsuk.org.uk
45%
FirstL@mermaidsuk.org.ukJohnD@mermaidsuk.org.uk
3%

Frequently Asked Questions

What is Mermaids's official website and social media links?

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Mermaids's official website is mermaidsuk.org.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Mermaids generate?

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As of September 2026, Mermaids's annual revenue is estimated to be $10M - $25M.

What is Mermaids's NAICS code?

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Mermaids's NAICS code is 6241 - Individual and Family Services.

How many employees does Mermaids have currently?

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As of September 2026, Mermaids has approximately 134 employees across 4 continents, including Europe, North America and Oceania. Key team members include Chief Executive Officer: J. H., Chair Of The Board Of Trustees: K. D. and Principal And Owner: P. J. Explore Mermaids's employee directory with LeadIQ.

What industry does Mermaids belong to?

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Mermaids operates in the Individual and Family Services industry.

What technology does Mermaids use?

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Mermaids's tech stack includes WordPress, WooCommerce, Microsoft 365, Google Pay, PayPal, Stripe, WP Engine and MailChimp for WordPress.

What is Mermaids's email format?

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Mermaids's email format typically follows the pattern of First@mermaidsuk.org.uk. Find more Mermaids email formats with LeadIQ.

How much funding has Mermaids raised to date?

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As of September 2026, Mermaids has raised $653K in funding. The last funding round occurred on Mar 19, 2019 for $653K.

When was Mermaids founded?

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Mermaids was founded in 1995.
Mermaids logo

Mermaids

Individual and Family ServicesEngland, United Kingdom51-200 Employees

Mermaids is a UK-based charity in the Individual and Family Services sector that supports transgender and gender variant children and young people, their families, and professionals who work with them. The organization offers a range of services, including helpline and email support, online forums for parents and teens, training for schools and social services, residential family weekends, local groups across eight locations, and advocacy work with national bodies, conferences, and LGBT events. Through advisory liaison with agencies such as the EHRC and DfE, Mermaids aims to identify and address poor practice while raising awareness of transgender and gender-diverse issues.

Founded in 1995, Mermaids operates across the United Kingdom and has supported thousands of families, as well as hundreds of professionals who work with young people. Its activities encompass direct support to individuals, professional development, and public engagement, reflecting its role within the broader spectrum of services for gender-diverse youth. A recent development includes partnerships and leadership changes within the organization, illustrating ongoing adaptation in its governance and collaborative efforts.

Section iconCompany Overview

NAICS Code
6241 - Individual and Family Services
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $653K

    Mermaids has raised a total of $653K of funding over 1 rounds. Their latest funding round was raised on Mar 19, 2019 in the amount of $653K as a Grant.

  • $10M - $25M

    Mermaids's revenue is estimated to be in the range of $10M - $25M

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