Insights

Growth and Outreach Mermaids is a UK-wide charity with over 50 employees and a mission to support transgender and gender variant youth and families. This presents a scalable opportunity to offer enterprise-grade training programs, safeguarding solutions, and donor/partner management tools to enhance their capacity as they expand.

Security and Compliance Recent data security issues resulted in a £25,000 fine. This indicates a strong need for robust data protection, privacy management, user access controls, and compliance automation services for a charity handling sensitive information.

Digital Transformation Current tech stack includes WordPress, WooCommerce, Microsoft 365, and multiple payment gateways. There is potential to upsell integrated donor CRM, secure fundraising platforms, and advanced analytics to optimize campaigns and improve engagement with families and professionals.

Leadership and Partnerships Frequent leadership changes and recent CEO appointment signal a period of strategic realignment. This creates an opening for consultancy, change management, and partnership programs with NGOs and equalities networks to co-create impact initiatives.

Funding and Outreach With revenue in the multi-million range and active collaboration with networks like TransActual and EHRC liaison, Mermaids presents opportunities for grant management software, impact reporting services, and sponsored awareness programs to amplify reach and sustain funding.

Similar companies to Mermaids

Mermaids Tech Stack

Mermaids uses 8 technology products and services including WordPress, WooCommerce, Microsoft 365, and more. Explore Mermaids's tech stack below.

Media & News

Mermaids's Email Address Formats

Mermaids uses at least 3 email formats:
Mermaids Email FormatsExamplePercentage
First@mermaidsuk.org.ukJohn@mermaidsuk.org.uk
52%
First.Last@mermaidsuk.org.ukJohn.Doe@mermaidsuk.org.uk
45%
FirstL@mermaidsuk.org.ukJohnD@mermaidsuk.org.uk
3%

Frequently Asked Questions

What is Mermaids's official website and social media links?

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Mermaids's official website is mermaidsuk.org.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Mermaids generate?

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As of July 2026, Mermaids's annual revenue is estimated to be $10M - $25M.

What is Mermaids's NAICS code?

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Mermaids's NAICS code is 6241 - Individual and Family Services.

How many employees does Mermaids have currently?

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As of July 2026, Mermaids has approximately 135 employees across 4 continents, including Europe, North America and Oceania. Key team members include Chief Executive Officer: J. H., Chief Financial Officer: M. S. and Principal And Owner: P. J. Explore Mermaids's employee directory with LeadIQ.

What industry does Mermaids belong to?

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Mermaids operates in the Individual and Family Services industry.

What technology does Mermaids use?

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Mermaids's tech stack includes WordPress, WooCommerce, Microsoft 365, Google Pay, PayPal, Stripe, WP Engine and MailChimp for WordPress.

What is Mermaids's email format?

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Mermaids's email format typically follows the pattern of First@mermaidsuk.org.uk. Find more Mermaids email formats with LeadIQ.

How much funding has Mermaids raised to date?

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As of July 2026, Mermaids has raised $653K in funding. The last funding round occurred on Feb 19, 2019 for $653K.

When was Mermaids founded?

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Mermaids was founded in 1995.
Mermaids logo

Mermaids

Individual and Family ServicesEngland, United Kingdom51-200 Employees

Mermaids is a UK-based charity in the Individual and Family Services sector that supports transgender and gender variant children and young people, their families, and professionals who work with them. The organization offers a range of services, including helpline and email support, online forums for parents and teens, training for schools and social services, residential family weekends, local groups across eight locations, and advocacy work with national bodies, conferences, and LGBT events. Through advisory liaison with agencies such as the EHRC and DfE, Mermaids aims to identify and address poor practice while raising awareness of transgender and gender-diverse issues.

Founded in 1995, Mermaids operates across the United Kingdom and has supported thousands of families, as well as hundreds of professionals who work with young people. Its activities encompass direct support to individuals, professional development, and public engagement, reflecting its role within the broader spectrum of services for gender-diverse youth. A recent development includes partnerships and leadership changes within the organization, illustrating ongoing adaptation in its governance and collaborative efforts.

Section iconCompany Overview

NAICS Code
6241 - Individual and Family Services
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $653K

    Mermaids has raised a total of $653K of funding over 1 rounds. Their latest funding round was raised on Feb 19, 2019 in the amount of $653K as a Grant.

  • $10M - $25M

    Mermaids's revenue is estimated to be in the range of $10M - $25M

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