Niche Utility Focus Merrell Consulting targets electric utilities, energy efficiency firms, and broader electric industry stakeholders, presenting opportunity to offer financial analysis, NPV/DCF modeling, and pro-forma financials to help with project evaluations and funding decisions.

Regulatory & Settlement Support There is potential to upsell regulatory services at FERC, NERC, and ISO levels, along with settlement support in MRTU and TX Nodal markets, appealing to clients seeking compliance efficiency and streamlined market operations.

Financial Modeling Expertise With capabilities in NPV, DCF, pro-forma P&Ls, and cash flow statements for both thermal and renewable projects, the firm can position as a go-to partner for project finance readiness and investment decision support.

Market Research & Growth Offer market and project diligence services across generation, transmission, renewables, energy efficiency, and demand response to help clients identify opportunities, benchmark competitiveness, and inform strategy.

Strategic Business Development Leverage their experience in domestic and international energy sector business development to support client expansion, partnerships, and go-to-market strategies, especially for clients entering new markets or funding rounds.