Insights

Premium Product Portfolio Merrick Natural Petworks offers a diverse range of high-quality, handcrafted pet foods across multiple brands including Merrick, Castor & Pollux, Zuke’s, and Whole Earth Farms. This broad portfolio creates opportunities to cross-sell and promote premium, organic, and specialized diets to pet owners seeking trusted, wholesome options.

Growing Market Presence As one of the fastest-growing companies in the pet specialty segment, Merrick emphasizes innovative product launches such as limited ingredient and grain-inclusive lines. This growth momentum presents sales prospects for expanding distribution, both through retail and online channels, to capture increased market share.

Focus on Quality and Authenticity Merrick’s commitment to quality ingredients, including USDA Organic Certified options and handcrafted recipes, appeals to health-conscious pet parents. Leveraging this authenticity can help develop targeted marketing campaigns that emphasize the company’s unique selling points and attract premium buyers.

Recent Product Innovation Recent launches like the Service Dogs line and simplified diets indicate Merrick’s focus on innovation tailored to specific customer needs. There are opportunities to introduce new product lines, specialty formulas, or branded partnerships to enhance product offerings and tap into niche segments within the pet food industry.

Sustainable and Ethical Values Merrick’s focus on ethical sourcing, handcrafted recipes, and maintaining a family-oriented, entrepreneurial brand image aligns well with consumers prioritizing sustainability and corporate responsibility. Collaborating on eco-friendly packaging, supply chain transparency, or community initiatives could open avenues for joint marketing and increased consumer trust.

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Merrick Natural Petworks Tech Stack

Merrick Natural Petworks uses 8 technology products and services including Open Graph, Drupal, OneTrust, and more. Explore Merrick Natural Petworks's tech stack below.

  • Open Graph
    Content Management System
  • Drupal
    Content Management System
  • OneTrust
    Cookie Compliance
  • MySQL
    Database
  • Twemoji
    Font Scripts
  • Slick
    Javascript Libraries
  • Boomerang
    Javascript Libraries
  • Google Analytics
    Web Analytics

Merrick Natural Petworks's Email Address Formats

Merrick Natural Petworks uses at least 1 format(s):
Merrick Natural Petworks Email FormatsExamplePercentage
FLast@merrickpetcare.comJDoe@merrickpetcare.com
89%
First.Last@merrickpetcare.comJohn.Doe@merrickpetcare.com
6%
LFirst@merrickpetcare.comDJohn@merrickpetcare.com
3%
Last_First@merrickpetcare.comDoe_John@merrickpetcare.com
2%

Frequently Asked Questions

Where is Merrick Natural Petworks's headquarters located?

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Merrick Natural Petworks's main headquarters is located at 101 SE 11th Ave, Amarillo, Texas, US. The company has employees across 1 continents, including North America.

What is Merrick Natural Petworks's official website and social media links?

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Merrick Natural Petworks's official website is merrickpetcare.com and has social profiles on LinkedIn.

How much revenue does Merrick Natural Petworks generate?

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As of October 2025, Merrick Natural Petworks's annual revenue is estimated to be $22M.

What is Merrick Natural Petworks's NAICS code?

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Merrick Natural Petworks's NAICS code is 311 - Food Manufacturing.

How many employees does Merrick Natural Petworks have currently?

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As of October 2025, Merrick Natural Petworks has approximately 501 employees across 1 continents, including North America. Key team members include Vice President Of Sales: D. Y.Vice President Communications And Pet Parent Relations: P. B.President: T. M.. Explore Merrick Natural Petworks's employee directory with LeadIQ.

What industry does Merrick Natural Petworks belong to?

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Merrick Natural Petworks operates in the Food and Beverage Manufacturing industry.

What technology does Merrick Natural Petworks use?

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Merrick Natural Petworks's tech stack includes Open GraphDrupalOneTrustMySQLTwemojiSlickBoomerangGoogle Analytics.

What is Merrick Natural Petworks's email format?

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Merrick Natural Petworks's email format typically follows the pattern of FLast@merrickpetcare.com. Find more Merrick Natural Petworks email formats with LeadIQ.

Merrick Natural Petworks

Food and Beverage ManufacturingUnited States501-1000 Employees

If there’s a road less traveled, we’ll take it. And if there’s no road yet, we’ll build one. That’s The Merrick Way. We lead to win in Natural and Organic Pet Care, we innovate together as one, agile team and we commit to improving the lives of those we love most . . . our Pets.

Pets have always been a part of our family. Garth Merrick founded Merrick Pet Care in his family’s kitchen in Hereford, Texas, with the goal of making the most wholesome and nutritious recipes for our four-legged family members. This love for pets is what inspires our team to build on this legacy, and continue to craft the highest-quality and safest food and treats for dogs and cats.

We are passionate about being the best. We go to great lengths to craft the best food possible — food that our pets deserve. That’s why we’ve expanded our family of brands to include Castor & Pollux, Zuke’s and Whole Earth Farms alongside our signature Merrick brand in our premium product portfolio. 

We never sacrifice quality. And, never will. We believe that recipes taste better than formulas and that's why we continue to handcraft our recipes with love in our Texas kitchen. It might take us longer to hand-stuff ingredients in some of our Merrick wet recipes, and to source USDA Organic Certified ingredients for our Castor & Pollux ORGANIX line, but that’s the Merrick Way.

We are one of the fastest growing businesses in pet specialty, and we’re thankful for the unique position we have in the category. We’re committed to staying true to our homegrown Texas roots, and humble about what we’ve accomplished. We like to think of ourselves as the craft brewery of the industry – we bring an entrepreneurial spirit and level of creativity that is rather unique to the pet food space. We know it’s the people – and their pets – behind our food that has always made us stand out; that’s why we’re focused on building talented teams that are hungry for the opportunity to improve the lives of pets, pet parents and customers.

Section iconCompany Overview

Headquarters
101 SE 11th Ave, Amarillo, Texas, US
NAICS Code
311 - Food Manufacturing
Employees
501-1000

Section iconFunding & Financials

  • $50M$100M

    Merrick Natural Petworks's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Merrick Natural Petworks's revenue is estimated to be in the range of $50M$100M

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