Channel Expansion Stella & Chewy's has demonstrated wholesale momentum with PetSmart and Meijer and competes as a premium raw pet-food brand. This suggests appetite for additional national retailers and targeted regional partners. Leverage the company's commerce stack (Salesforce Commerce Cloud, Salsify, PriceSpider) to support omni-channel listings, consistent product content, pricing, and promotions while arming sales teams with retailer-specific pitches and co-branding opportunities.

International Growth The brand already ships to the US, Canada, Singapore, China, Hong Kong and South Korea, signaling readiness for additional cross-border expansion. Target new markets with premium pet categories by identifying distributors, local regulatory partners, and localized SKUs while ensuring cold-chain capability for raw products. Build a go-to-market playbook for Europe, Oceania, or other Asia-Pacific markets to accelerate international sales.

Wellness Upsell The launch of Dental Delights reflects a consumer demand for health-oriented treats alongside core raw and freeze-dried lines. Create cross-sell opportunities through bundles, in-store and online promotions, and vet-channel education to drive adoption of dental-focused products. Prioritize retailers and clinics with strong pet-health positioning and leverage marketing stories around canine oral health.

Digital Growth Engine A robust tech stack positions Stella & Chewy's to scale direct-to-consumer and channel partnerships. Opportunities include launching or expanding D2C subscriptions, loyalty programs, and personalized recommendations using Salesforce Commerce Cloud data; optimize pricing and promotions across channels with PriceSpider; partner with agencies to accelerate lifecycle marketing and A/B testing for higher average order value.

Partnership Strategy Past and ongoing retail partnerships suggest potential for co-branded or exclusive SKUs with retailers or pet-care platforms. Explore additional collaborations with veterinary networks, pet insurers, and specialty retailers to drive category growth; align on joint marketing calendars and seasonal campaigns to maximize shelf presence and online visibility.