Insights

Global Education Growth Merrithew's STOTT PILATES and other modalities have trained instructors worldwide, creating a large base of potential customers for certification programs, continuing education, and streaming subscriptions. Target studios and professionals with accredited programs via Merrithew Connect, and bundle education with equipment sales to address rehab, prenatal, and athletic training segments.

Strategic Partnerships Recent collaborations with Life Fitness and CIMSPA plus distributor arrangements open channels for co-marketing, bundled equipment and education solutions, and regional expansion in key markets. Leverage partner networks to win studio clients and secure distribution rights as a premium education and equipment provider.

New Toronto Hub A flagship STOTT PILATES academy at Yonge and Bloor positions Merrithew as a wellness education hub that can attract visiting instructors and studios, enable corporate wellness programs, and drive local equipment sales and training contracts with nearby studios and healthcare facilities.

Digital Platform Advantage Merrithew Connect offers recurring revenue opportunities through subscription-based mind-body content; cross-sell to studios and instructors globally, and use platform data for targeted outreach and product development, including bundles that combine education, streaming, and equipment.

Premium Equipment Growth A Scarborough manufacturing facility and premium products such as Jumpboard and high-end reformers position Merrithew to grow studio-grade equipment sales and partnerships with rehab clinics and gyms in North America and beyond, leveraging new locations and distributor networks.

Merrithew® Tech Stack

Merrithew® uses 8 technology products and services including Microsoft Advertising, Google Analytics Enhanced eCommerce, Google Fonts API, and more. Explore Merrithew®'s tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Google Fonts API
    Font Scripts
  • Mautic
    Marketing Automation
  • DocuSign
    Miscellaneous
  • Affirm
    Payment Processing
  • iGoDigital
    Personalization
  • DigiCert
    Ssl Certificate

Media & News

Merrithew®'s Email Address Formats

Merrithew® uses at least 1 format(s):
Merrithew® Email FormatsExamplePercentage
First.Last@merrithew.comJohn.Doe@merrithew.com
91%
FirstLast@merrithew.comJohnDoe@merrithew.com
8%
First.MiddleLast@merrithew.comJohn.MichaelDoe@merrithew.com
1%

Frequently Asked Questions

What is Merrithew®'s phone number?

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You can contact Merrithew®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merrithew®'s official website and social media links?

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Merrithew®'s official website is merrithew.com and has social profiles on LinkedIn.

What is Merrithew®'s SIC code NAICS code?

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Merrithew®'s SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Merrithew® have currently?

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As of July 2026, Merrithew® has approximately 311 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. H.Chief Operating Officer: R. A.Chief Revenue Officer (cro): B. G.. Explore Merrithew®'s employee directory with LeadIQ.

What industry does Merrithew® belong to?

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Merrithew® operates in the Wellness and Fitness Services industry.

What technology does Merrithew® use?

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Merrithew®'s tech stack includes Microsoft AdvertisingGoogle Analytics Enhanced eCommerceGoogle Fonts APIMauticDocuSignAffirmiGoDigitalDigiCert.

What is Merrithew®'s email format?

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Merrithew®'s email format typically follows the pattern of First.Last@merrithew.com. Find more Merrithew® email formats with LeadIQ.

When was Merrithew® founded?

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Merrithew® was founded in 1988.

Merrithew®

Wellness and Fitness ServicesOntario, Canada201-500 Employees

Merrithew is a global wellness and fitness services brand based in Toronto, with a manufacturing facility in Scarborough. Founded in 1988 by Lindsay and Moira Merrithew, the company focuses on mind-body education and related products for studios, professionals, and individuals. Its flagship program, STOTT PILATES, delivers Pilates education to a broad audience, including enthusiasts, elite athletes, pre/post-natal clients, and rehab and fitness professionals, and is used by studios worldwide. The company also operates Merrithew Connect, a digital streaming platform that provides ongoing mind-body training led by its team of fitness professionals, and has trained over 70,000 students in more than 135 countries. 

Merrithew maintains a mid-sized global footprint, with operations rooted in Canada and a commitment to education and equipment across its modalities. In May 2026, the company opened a STOTT PILATES flagship academy in Toronto at Yonge and Bloor, marking a notable expansion of its education footprint in the city.

Section iconCompany Overview

Phone number
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Merrithew®'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Merrithew®'s revenue is estimated to be in the range of $100M$250M

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